In advance of my book, The Trust, being published I dove, well, stepped, into the deep end of the book marketing pool with the goal being to let the world know about my book. There also wasn’t a lot of planning on my part.
I spent a lot of time working on a website – you can find it here. As I was working through this process a friend asked me what my blog was going to focus upon. My response?
“What blog?” (This blog, by the way.)
After that comment and a bit of looking around, I decided a blog could be fun.
It’s been a great experience.
However, as I am learning, with every aspect of this writing business, having something, whether it be a book, a blog or a twitter feed – just having it out there alone is not enough. You have to tell people about it and hope they come by.
I found this entertaining, even akin to multi-level marketing. After all, one of the reasons I have the blog is to market the book, but it seems I also have to market the blog. However, I have found some neat ways to get the word on my blog out.
Here are a few of my initial things that I have been doing that seem to be working.
1 – Make it relevant. I post to my blog twice a week. On Mondays I try to share some experience about my life as a writer. On Friday I look to publish something to help with the process of writing or publishing. If people start reading it, they will expect there to be new content up.
2 – Make it fun to read. That means interesting and, I certainly hope on my part both fun and – generally – grammatically correct.
3 – Keep it focused and concise. For me that means keeping it under 600 words.
4 – I visit other blogs (and participate on them)- I never used to read blogs, now I spend time doing it several times a week and I enjoy it.
5 – I shamelessly self-market. If I don’t do it who will? Twitter, other blogs, pingomatic, and where ever else I can find a place to get the word out there. I’ve had some ups and downs and have a few thoughts on what works, well, at least have worked for me. I‘ve also made some mistakes and have learned from them. If I can help someone out and not have them make the same mistake, then all the better.
Now in addition to this, one other method I have found for spreading the word on my blog is by having several different homes for the blog. For instance, my main blog is on my website, but I also have a feed to the blog on several other sites – Amazon, Goodreads.com, and redroom.com. I use an RSS feed and when I update my website blog the others are updated as well.
Now I hope that one day people will be falling all over themselves to get to my website, but that day isn’t today. However, I know that people are on other sites and If my blog has a home there then there are just that many more chances for someone to see it. If they do they just might come back.
Well, at least I hope so.
Oh, and if you’ve made it this far I would love it if you would consider buying my book!
Sean Keefer is the author of The Trust, a tale of mystery/suspense set in the Lowcountry of South Carolina.
The Trust is the Debut Novel from Sean Keefer.
I'm happy to consider books for review. I'll review hard and paperbacks. I'll also be happy to review eBooks but can only do Nook or PDF format. Email me from the Contact page for more information. Thanks!